By ED TRAVIS
REVA Rise from Callaway Golf shows, as they have been for years, how serious the company is about marketing clubs to women that are not simply light-colored versions of men’s clubs.
Fast Facts Callaway REVA Rise
Driver
Ai 10x variable thickness face
Carbon fiber crown
Length: 44.375”
Swing weight: C6
Lofts: 12°, 14°
Stock shaft: UST LINQ LTE
Stock grip: Golf Pride Women’s
$500
Fairway Woods
Ai 10x variable thickness face
Carbon fiber crown
Five lofts: 3W (18°) through 11W (31°)
Stock shaft: UST LINQ LTE
Stock grip: Golf Pride Women’s
$300
Hybrids
Ai 10x variable thickness face
Six lofts: 4H (22°) through 9H (42°)
Stock shaft: UST LINQ LTE
Stock grip: Golf Pride Women’s
$250
Irons
Ai 10x variable thickness face
360 Face Cup
Stock shaft: UST LINQ LTE
Stock grip: Golf Pride Women’s
Stock lofts: 6-iron 27°, pitching wedge 46°
Set of six $1,000
WYNTK
Launched with a catchy slogan, “We’re Only Going FurtHER,” Callaway made use of a Women’s Golf Council comprised of company employees to provide the input along with swing data from thousands of female golfers to determine the specs for clubs in the REVA Rise family.
The goal was to build clubs that will help new golfers hit the ball with confidence and for those already playing to improve their games. Key factors were improved distance and greater forgiveness
