By ED TRAVIS
Callaway Golf has introduced an update to the iconic Big Bertha family with no increase in price from the last model, the Big Bertha B-21 of two years ago.
Fast Facts Callaway Big Bertha
Big Bertha Driver
A.I.-designed XL face
Carbon fiber crown
Stock lofts: 9°, 10.5°, 12°
Big Bertha Fairway Woods
A.I.-designed high strength face
Carbon fiber crown
Stock lofts: 3W, 5W, 7W, 9W, Heavenwood
Big Bertha Hybrids
Internal tungsten weights
A.I.-designed 455 cup face
Stock lofts: 3H, 4H, 5H, 6H, 7H, 8H, 9H
Big Bertha Irons
Hollow construction filled with urethane microspheres
Tungsten weighting internal & external
A.I.-designed face cup
Stock lofts: 4-iron through sand wedge
$999.99 six-piece set (steel), $1099.99 six-piece set (graphite)
If Callaway’s latest Big Bertha had a theme song it might be “Make Every Shot Your Best with Our Easiest to Hit Clubs” followed by a catchy tune entitled “We Kept the Price the Same.” Far and away the largest golf equipment company Topgolf Callaway Brands (NYSE: MODG) is taking advantage of their technology and pricing leadership specifically with the update of the iconic Big Bertha name.
The driver has a forward center of gravity low in head for an easy launch and reduced side spin which will help those of us with a slice and additional weight has been added to the heel to promote a draw flight pattern. Big Bertha Fairway Woods were also designed for straighter ball flight plus added ball speed for more distance.
The hybrids of the family have a larger head, ideal for those who prefer hitting fairway woods rather than long irons. Tungsten weighting promotes a high launch and there slightly more head offset to mitigate a tendency to slice. Big Bertha irons have the expected stronger lofts, but placement of the tungsten weighting still promotes a high ball flight a characteristic average golfers will appreciate.