New programs at Monarch Beach Golf Links

The oceanfront third hole at Monarch Beach Golf Links in Dana Point.

Monarch Beach Golf Links in Dana Point recently unveiled a new program tying in two popular Southern California sports: golf and stand-up paddleboarding. The club also recently launched a new loyalty program called the Crown Club, where Southern California golfers receive preferred rates and benefits at Monarch Beach.

RELATED: Check out this cool new video from Monarch Beach Golf Links

On sale now for $149 for Southern California residents ($349 for non-residents), Crown Club members can tee it up at Monarch Beach Golf Links for preferred cardmember rates year-round. Additionally, up to three guests receive Monarch Beach’s Crown Club rates when playing with Crown Club members and the cardmember receives a number of other cardmember benefits.

To provide additional excitement to the program, Monarch Beach Golf Links partnered with to give away a stand-up paddleboard valued at more than $1,500. The paddleboard is on display in the golf shop and will be given away to one lucky Crown Club member drawn at random on November 1, 2012.

“The Crown Club program offers tremendous benefits and advantages for frequent players looking to make Monarch Beach their home course,” said Eric Lohman, general manager at Monarch Beach Golf Links. “Additionally, the stand-up paddleboard has created more excitement in the golf operation. We have the paddleboard displayed in the golf shop, we merchandise around it, and it truly has helped us perpetuate the surf and beach culture that Monarch Beach is known for – and really Southern California in general.”

Crown Club benefits include:

• Cardmember rates for you and up to three guests each round of golf you play. Crown Club rates range from $70-$95 depending on day of the week and time of day (regular rates range from $135-$195). Reservations may be made five days in advance (six days in advance when booked online).

• Early Twilight Rates. Receive Twilight Rates earlier than non-cardmembers.

• Complimentary logo cap ($25 retail value).

• $25 replay rate (space-available basis, same day, walk-in only).

• Complimentary golf on your birthday! (Must show valid ID and be accompanied by a paying guest.)

• 20 percent off regularly priced apparel items and 10 percent off regularly priced non-apparel items in the Monarch Beach golf shop.

• Preferred traveling benefits, with reduced rates at other participating OB Sports-managed courses. Visit for details.

• Automatic enrollment in Bonus Points Program – every dollar spent on your green fee is a point towards a free round. For more information visit

• Valid through 3/31/2013. On sale now for $149*. Southern California residents only. Price for non-Southern California residents is $349.

For more information on Monarch Beach Golf Links, the Crown Club program or the Stand Up Paddleboard offering, call (949) 240-8247 or visit

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