From the category archives:

Equipment

Game Changers

May 6, 2012

Mid-season adjustments are sometimes needed to get the job done better, which is why some manufacturers have ramped up their offerings with that in mind
By SCOTT KRAMER

Bollé Bounty sunglasses
Bollé’s Bounty sunglasses feature Photo V3 lenses with photochromic properties that make them equally effective in sunlight and shade. The lenses are lightweight and impact-resistant, and deliver [...]

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Nike Golf Scripts Its Tour Pros’ Wardrobe for the Masters

April 3, 2012

Scott Kramer – For the past decade, Nike Golf has “scripted” its athletes at major championships. “Scripting” is a process in which the company’s apparel team works with its athletes in mapping out what each athlete will wear during each of their competitive rounds.
“We work with our athletes a year in advance to determine what [...]

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Gear Up! New Irons For 2012

March 14, 2012

By: Alex Smolinski
With so many new clubs hitting the market in 2012, it can be difficult to figure out which gear fits your game the best. In this article we break down the techo-speak and what we like about the hottest new irons from the game’s leading brands.
TaylorMade RocketBallz

Price: $899.99
Technically Speaking: The 3,4 and 5 [...]

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Gear Up! – New Drivers For 2012

February 16, 2012

By: Alex Smolinski
It’s a new year, which means lots of new woods, hybrids, irons, wedges and golf balls are hitting the market. Whether they hit the mark with you requires some homework … and testing, of course. In The following weeks we will talk about some of the hottest gear coming out in 2012 from [...]

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Bring in the New

January 2, 2012

By Scott Kramer
A new year is upon us, which in the golf industry means fresh equipment is heading to the stores. Here’s a sneak peek of what you’ll see within the next six weeks.

TaylorMade’s RocketBallz 3-wood ($229) comes with a legal claim that it can get you 17 extra yards, compared to [...]

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New Year, New Products

November 9, 2011
Thumbnail image for New Year, New Products

By Scott Kramer
The year is almost over, which means new equipment models have begun showing up for 2012.
Black Irons
Cleveland Golf’s new Black Irons ($129) feature a high-strength Ti club face that promotes distance through being both larger and thinner. The lower, deeper center of gravity provides optimal spin and a higher launch angle. The Lamkin [...]

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Coming Attractions

October 5, 2011

By: Scott Kramer
There are some great new reasons to jaunt over to the nearest golf shop – especially if you’re in the market for new sticks. Check these out:
RM-11 Wedge
Fourteen Golf’s RM-11 wedge ($179.99) – in which the RM implies revolutions per minute – has enlarged trapezoidal-shaped grooves that impart maximum spin and rotational speed. [...]

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Winning Gear

September 20, 2011

Winning Gear
By Alex Smolinski

Keegan Bradley, PGA Championship
Keegan Bradley, a 25-year-old American rookie, came back from five shots down with just three holes remaining to force a three-hole playoff and eventually claim victory at the PGA Championship over Jason Dufner.  Here’s a closer look at some of the Cleveland Golf products that helped Bradley successfully pull [...]

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Get Fitted. Get Game.

August 4, 2011

By Larry Feldman
 
What in the world have I been thinking about?
I’ve been playing this stupid game for nearly 40 years now and, despite my moments of brilliance (maybe a slight exaggeration) over that period, I found out that I was doing it with the wrong clubs the whole time.
I guess I am as [...]

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Speed Demons

July 15, 2010

By SCOTT KRAMER
The driving game has become a story of speed. That is, golfers are looking for a slow backswing, fast clubhead speed through the impact zone, and a rocket-like ball speed as it leaves the driver face. All of this translates to a longer drive.
Club manufacturers can’t help you slow down your backswing, but [...]

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