By ED TRAVIS
Club maker PXG has jumped into the already crowed golf ball market with the PXG Xtreme Premium, a 338-dimple three-piece urethane cover ball sold direct-to-consumer sales on their website and in their retail locations.
Fast Facts PXG Xtreme Premium golf ball
Three-piece construction
Urethane cover
338 dimples
Polybutadiene core
Ionomer mantle
Available online or PXG retail stores
$39.99
WYNTK
There are lot of three-piece urethane cover balls on the market and unfortunately PXG has not come up with a standout feature to distinguish themselves from the rest of the pack. The Xtreme falls in the same place in the ball price and construction spectrum as the Titleist Tour Speed and Callaway ERC Soft. Both fine products with many users, but the Xtreme is only able to claim marginal differences when compared with Titleist Pro V1 and Pro V1x which sells for $15 a dozen more. Doesn’t make sense but then comparing to the bestselling and most played ball is a reasonable strategy…I guess.
Will it be enough to grab a significant share of golf sales? A good question, so far unanswerable.
Bob Parsons PXG’s founder is known for his business acumen as evidenced by his challenge to the traditional clubmakers ten years ago when he started PXG. Those of us around then remember the first club models announced cost more than $5000 to buy a complete bag of woods and irons and some in the industry outright laughed at the prospect of being in business for more than two years.
Times change though and PXG has not given up the idea of super premium club pricing but now has other lines more in the middle range of cost and there’s no doubt PXG has been a success as seen by the more than 20 retail locations they own across the country.
