adidas Golf’s BOOST™ cushioning technology is available in golf footwear, highlighted by the adipower Boost for both men and women. BOOST technology is designed to deliver maximum energy return, responsiveness and unparalleled comfort.
adidas’ innovative BOOST foam cushioning is comprised of thousands of TPU (Thermoplastic Polyurethane) energy capsules fused together by way of a proprietary high pressure steam molding process. At their core, these capsules are the essence of the innovation; its function, storing and releasing energy efficiently throughout the swing and delivering maximum energy return as athletes perform.
While traditional EVA foam hardens and softens dramatically when temperatures fluctuate, BOOST foam retains consistent cushioning and is incredibly responsive in both hot and cold conditions. Combined with a lace-in saddle, fitsleeve tongue wrapping, external heel counter and a fitfoam ® PU sockliner, adipower Boost delivers a more precise, comfortable fit for all golfers.
adidas Golf conducted extensive player testing and results from forceplate testing combined with critical tour player feedback for more than a year, incorporating key learnings and utilizing revolutionary and tour-proven gripmore® technology in the shoe’s construction. For the first time, adidas Golf has placed gripmore spikes of varying sizes, strategically locating them on the outsole to deliver improved and more efficient traction and stability where it’s needed most – the swingplane.
Jason Day, adidas Golf brand ambassador, wore the adipower Boost Boa model while winning the 2015 PGA Championship at Whistling Straits. Day was first introduced to the shoe during testing in March of 2014, where he raved about the footwear’s aesthetic appearance, comfort and performance attributes.
“When I first put them on, I immediately noticed how comfortable they were. I didn’t want to take them off,” said Day. “During the swing, the energy return is noticeable – as if you can feel the technology in action. I wanted to keep them the moment I saw them. They feel good, and look good, too.”
The women’s adipower Boost features many of the same design properties and technologies as the men’s model, including BOOST midsole foam in the heel for endless energy return and a lace in saddle. Also similar to the men’s model, the external heel counter adds even more lateral stability and support of the foot and gripmore technology is placed in the same location on the outsole for instantly recognizable traction.
