Story by Adams Golf
Cross-Cavity Technology, Ultra-Thin Clubface, Cut-Thru Slot Technology Highlights Game’s Best Iron
PLANO, TEXAS, February 5, 2014 – Adams Golf – known for its game-changing innovation and easy-to-hit equipment – introduces XTD irons with the industry’s first-ever cross-cavity design, combined with Cut-Thru velocity slots, to create distance through technology instead of strengthened lofts.
The XTD series houses the company’s thinnest cast-iron face to date, promoting maximum deflection and ball speed. Adams remains committed to finding greater distance through technical advances, while retaining proven design characteristics, such as a 28° loft on a 6-iron. Club engineering promotes ideal launch angles throughout the set, with explosive height off of the face, penetrating ball flight and more preferable descent in attacking the pin.
“As opposed to the standard practice of strengthening irons lofts, we’re providing distance while retaining optimal ball flight,” said Justin Honea, Senior Director of Research and Development. “By integrating thinner faces and Cut-Thru Slot technology into irons, we’re making it much easier for players to produce higher, longer, straighter and more consistent shots.”
An industry-first cross-cavity technology help keep errant-struck shots on their proper path. Constructed for players of all skill levels, XTD irons boast a center of gravity (CG) moved off the face to generate gear effect similar to a hybrid. The result is corrective spin to straighten off-center hits.
A priority for Adams’ engineering team was to redistribute mass from the face to the rear. Shifting CG to a more ideal location helps get the ball in the air faster and stabilizes the club at impact, especially on off-center strikes, adding to overall consistency throughout a round.
Players will immediately take note of the improved alignment on XTD irons. Framed scorelines include a polished finish to set the club on its correct line at address. After contact, a pressure piston dramatically decreases vibration. Direct pressure on the back of the face produces the crisp and sound.
The dominant hybrid brand on the PGA TOUR and other global professional circuits, Adams has meshed the best elements from its award-winning portfolio into one design – the Pro Hybrid. This model is projected to be the No. 1 Hybrid model on the PGA TOUR in 2014. Rather than a ‘mini-fairway wood,’ it will play as a true transitional club between the iron and metalwood.
Featuring patented high MOI upside-down head shaping, the Pro Hybrid follows a blueprint that has proven to make consistent contact easier for golfers of all skill levels. In tandem with patented Velocity Slot Technology on the crown and Cut-Thru Slot technology on the sole, an ultra-thin face adds forgiveness and flexion making it effortless to catapult the ball online towards its intended target.
The Pro hybrid family consists of the Pro mini for high swing-speed, low handicap players, and the Pro DHy, based off the successful design of the Super DHy, one of the most popular models on Tour in 2013.
Availability
XTD irons will ship to pro shops and specialty golf retailers on March 28, 2014. The seven-club all irons arrangement (4-PW) carries an MSRP of $599.99. If purchased with the XTD iron set, Pro hybrids may be substituted or added for $100 each. Stock steel shafts are the KBS Tour 90. For an additional $100 per set, Aldila graphite shafts may be ordered.
For more information, retail locator and demo day availability, please visit www.adamsgolf.com.
