By ED TRAVIS
Cobra’s new premium metalwoods family called OPTM is populated by four drivers: OPTM LS, OPTM X, OPTM Max-K and OPTM Max-D. All feature AI-Optimized POI shaping and AI-Optimized POI weighting.
Fast Facts Cobra OPTM Drivers
AI-Optimized POI shaping
AI-Optimized POI weighting
33 position adjustable loft and lie hosel +/- 2°
Titanium frame
Carbon crown
Forged face insert
Pre-sale Jan.13, 2026
At retail Jan. 20, 2026
$599
OPTM LS Driver
Better player category
Loft 9° or 10.5°
Stock shaft: MCA Kai’li White 60
OPTM X Driver
Better player category
Loft 9° or 10.5°
Stock shaft: MCA Kai’li Blue 60
OPTM Max-K Driver
Game-improvement category
Loft 9°, 10.5° or 12°
Stock shaft: True Temper Project X Denali Blue Frost CB 60
OPTM Max-D Driver
Super game-improvement category
Loft 10.5° or 12°
Stock shaft: Denali Red 50
WYNTK
With the new OPTM series of drivers Cobra is rolling out the POI (Product of Inertia) measurement which has resulted in changes in head shaping and weighting to markedly reduce tee shot dispersion, up to 23% in company testing.
Cobra describes POI as an alternative to MOI, an expression of resistance to head twisting on off center impacts measured along the vertical and horizontal directions. POI measurement tells engineers how the clubhead moves diagonally across multiple axis at the same time.
This means a high MOI helps correct off-center hits and a low POI will produce more accurate drives with the clubhead having less gear effect and producing tighter dispersion down the fairway.
“MOI is still important, but POI is the next frontier in terms of overall accuracy,” said Jose Miraflor, VP of Product Architecture and Consumer Connections at Cobra Puma Golf. “In design, we want to increase MOI (stability) while also reducing POI (3D twisting). POI finetunes forgiveness into directional consistency as it allows the clubhead to rotate more naturally with your swing. If you’re playing a 10k driver but wonder why hits on the high toe, for example, are still producing noticeably wild results, it’s probable your driver has a high POI design, which is a common fault of many current high MOI models.”
