By ED TRAVIS
Titleist has introduced a new AVX ball for 2026 with lower flight pattern and less spin and softer feel and their Pro V1.
Fast Facts Titleist AVX Golf Ball
3-piece urethane cover
Faster rebound core
Softer cover
Added mantle flex
346 quadrilateral dipyramid catenary dimple design
White or optic yellow
At retail Jan. 21
$49.99 dozen
WYNTK
Titleist comes out with an update of their golf balls every two years and in 2026 it’s the turn of the upper middle priced AVX, a three-piece urethane cover ball for those liking Pro V1s and wanting a lower price.
The new AVX features a softer cover than the 2024 model it replaces plus a reengineered casing for low spin with longer clubs with good spin characteristics around the green. The aerodynamics have been redesigned with a 346 quadrilateral dipyramid catenary dimple design but don’t ask me to explain what that means.
Of interest to users though is the AVX in comparison to the Pro V1 flies lower off the driver with lower spin while having a higher apex with mid-irons. Until two years ago it carried the same price as Pro V1s and this year will be $8 less per dozen which is a $5 increase from 2024.
“The advantage of AVX is that it’s a three-piece golf ball,” said Mike Madson, Senior Vice President Golf Ball R&D. “Having the core, the casing layer and the cover gives you more options to influence performance. Whenever we’re targeting spin, we can look at each piece and consider its dimensions, formulations, hardness, materials… But to really hone in on greenside spin, the cover becomes the focus.”
“These soft-over-hard, hard-over-soft relationships really drive spin performance for all golf ball models,” Madson said. “A soft cover over a firm casing layer adds spin on shorter shots where the cover plays the biggest role. Then you have a firm casing layer over a softer core, which lowers spin when you get to those higher-speed impacts like a driver or hybrid. With AVX, it’s really every piece of its construction that we’re using to fine-tune spin and give AVX players exactly what they’re looking for with this ball.”
