By Steve Zeldin
Golf is a huge sport and lifestyle for so many, with tons of fantastic options for gear and apparel to select from. How can one possibly know what to choose? Well, your prayers are answered! When Adrienne Cass took the reins at FairwayStyles.com, golf aficionados gained ultimate access to all the most stylish, modern gear for the course and beyond.
Fairway Styles makes the shopping experience fun and easy for men, women, and juniors, featuring the latest product drops from top brands like J. Lindeberg, Peter Millar, G/Fore, and RLX Ralph Lauren, as well as newer brands like Calliope, Macade, Criquet, and many more. The boutique-style site is an ever-changing progression of the newest, coolest gear curated by Adrienne’s experienced team, who see a wide range of offerings and then select their choices for the best golf wear, lifestyle pieces, and equipment.
Drawing on over two decades of experience in golf fashion, Adrienne cut her teeth with golf fashion leader, J. Lindeberg, then moved on to start TRENDYGOLF.COM, the first world-recognized online destination for high-end golf apparel. After 10 years building them to the forefront of e-commerce, she moved on to work with legend Tiger Woods in the TV space, collaborate with other pro golfers in editorial, and consult for thriving new brands like Greyson Clothiers. Two years ago, Adrienne’s experiences landed her at Fairway Styles. With the backing of the golf industry’s biggest retailer, Worldwide Golf (Roger Dunn), Fairway Styles has become the one-stop shopping dream for the modern golf fashion-conscious purveyor.
Adrienne oversees buyers across the country for Worldwide Golf and relies on field soldiers to test gear, ensuring it gets the green light before featuring it on Fairway Styles.
“There’s a difference between going to St. Andrews to play versus hitting a bucket of balls at your local range. You play your personality, and what ultimately dictates what you wear is where you’re playing because of the weather, rules, or reverence to the sport.”
Coming soon, the site will also highlight select hard goods for the equipment junkies. Adrienne and her team have access to all the latest, cutting-edge gear and will offer limited-edition drops like the U.S.A. and European Ryder Cup drivers from Taylor Made, exclusive Titleist Pro V-1 balls, the best rangefinders, Foot Joy footwear premieres, special-edition Bettinardi and Scotty Cameron putters, and more.
“Our focus is to be able to hit different price points, and offer different items for personal preferences, but we’re always going to be responsible to the sport. We filter everything down and discern what we think the customer should know, so we’ve already done a big edit on what we think is great.”
Beyond the dedicated golfer, Fairway Styles is for everyone. Golf courses have showcased and influenced some amazing styles over the years, and if you play golf, you know how core Roger Dunn stores are. Picture Fairway Styles as the highlight reel from a walk through one of their retail havens, like the Santa Ana Roger Dunn Superstore. Adrienne adds, “We now have a Fairway Styles dedicated room inside the Roger Dunn Superstore in Santa Ana, so there’s an in-person iteration to experience.” In a store that offers so much variety, the Fairway Styles “store-within-a-store” offers the newest, trendy picks. “The DNA of Fairway Styles is to educate, inspire, and make quality on-trend and timeless fashion attainable for everybody.”
Log on to FairwayStyles.com for all the latest golf fashion, and sign up with your e-mail for first-time buyer discounts, and V.I.P. early access to new gear and sale items – but mostly get expert suggestions on the brands and products you really enjoy.
