The three new Paradym Ai Smoke models use an Ai Smart Face derived from extensive use of recreational player swing data in combination with artificial intelligence programming. In addition to the regular Ai Smoke model for those with mid to higher swing speeds wanting a hollow cavity back iron there are the Ai Smoke MAX HL high launch and the Ai Smoke MAX Fast built with lighter weight components. 7-club set $999.99 steel shafts, $1099.99 graphite shafts