When Mike Rowley founded Straight Down in 1989, few would have guessed that a small T-shirt venture would grow into one of the most respected names in golf lifestyle apparel. What began as a modest beach volleyball line with bold neon prints evolved into a full collection designed for golf and travel.
The name “Straight Down” originated in volleyball, describing the powerful spike hit directly downward. In those early years, the company sold graphic tees at surf shows and beach shops before expanding into windbreakers, shorts, and lightweight outerwear. As trends shifted away from neon, the brand found its natural place in golf, where performance fabrics, layering, and versatile styles matched its identity.
From the start, Straight Down has been a family-owned business rooted in tradition and community. Based in San Luis Obispo, the company has grown from a regional apparel line into a nationally recognized golf brand carried in more than 2,000 pro shops and resorts. That growth has been guided by Rowley’s own perspective as both a lifelong golfer and entrepreneur, which has helped ensure each piece meets the performance needs of players while staying true to the company’s California identity.
Straight Down founder Mike Rowley and his dog Daisy
Straight Down is distinguished by its balance of performance and lifestyle. The guiding phrase, “Designed for Sport, Crafted for Life,” reflects apparel built to transition seamlessly from the golf course to everyday settings. The brand’s conversational print polos bring personality to the course and clubhouse. Heritage fleeces, crafted from recycled T-shirts, anchor the lifestyle collection by blending sustainability with comfort. The Optic Quarter Zip, a performance waffle knit that has become iconic for the brand, is recognized for its versatility and lasting appeal. The lineup extends beyond men’s products to include footwear and a full women’s collection, offering golfers a complete wardrobe that embodies both authentic style and playability.
Looking ahead, Straight Down remains committed to innovation while honoring its roots. The company’s pride in American values is woven into its story and celebrated in its campaigns. With a focus on quality, integrity, and authenticity, Straight Down continues to grow as a brand that golfers trust and respect. www.straightdown.com
