Golf is about returning to the basics—perfecting your grip, stance, and that elusive drive. It’s a lifestyle rooted in authenticity, where the thrill of a birdie or the calm of a sunset on the 18th green captures why we play. Matíari Tequila channels this same spirit into a drink that honors the origins of Mexico’s agave heritage. Crafted with unwavering dedication, Matíari elevates post-round rituals for golfers, offering a sip as rewarding as a long putt.
“Matíari” means “The First” or “Beginning” in the Huichol language, reflecting the ancient tribe’s early agave distillation in pot stills. Based in Amatitán, Jalisco, on a historic 1830s vino-mezcal site, Matíari is led by Master Distiller David Partida, a third-generation tequila maker. His mission is simple: reject modern shortcuts and additives, embracing traditional methods for unmatched flavor. In a market of mass-produced tequilas, Matíari prioritizes quality and authenticity.
Master Distiller David Partida
Matíari’s process is pure craftsmanship. It begins with hand-selected Weber Blue Agaves from a single farm, matured for a minimum eight years under the Jalisco sun. The piñas are slow-baked in clay brick ovens, then crushed with a Tahona stone wheel for rich, nuanced flavors. Open-air fermentation with natural fibers and special yeast precedes double distillation—first in stainless steel, then copper pot stills—for a smooth finish. The result is small-batch runs of just 1,233 cases, delivering premium lowland tequila with classic notes.
Matíari offers two expressions perfect for the golf lifestyle. The Blanco, vibrant and clear, bursts with fresh agave, citrus zest, and white pepper, with a silky taste of honey, pear, and earthy minerality—ideal for a crisp mixer after a morning tee time. The Reposado, aged three months in ex-bourbon barrels, has a warm golden hue. It blends roasted agave, caramel, and vanilla aromas with flavors of cooked agave, butterscotch, and peppery spices, accented by oak-driven vanilla and dark chocolate. It’s perfect for evening unwinds.
What makes Matíari stand out? It’s additive-free, unhurried, and authentic, delivering complex flavors that discerning palates crave. Like golf, it’s about memorable moments and tradition.
Matíari is your new course companion. Toast to personal bests or savor the game’s simple pleasures with a sip that feels as pure as a perfect swing.
Available now, you can find where to buy Matíari near you or purchase online for delivery to your door at MatiariTequila.com. PLUS, all California Golf + Travel readers can get FREE shipping on online orders of 2 or more bottles using code ‘FORE’ at checkout.
