Scott Kramer – For the past decade, Nike Golf has “scripted” its athletes at major championships. “Scripting” is a process in which the company’s apparel team works with its athletes in mapping out what each athlete will wear during each of their competitive rounds.
“We work with our athletes a year in advance to determine what they will wear in each of the majors,” said Doug Reed, Nike Golf’s Global Category Business Director for Apparel and Footwear. “We sit down with them, present the upcoming new styles for each season and listen to what the athlete needs as it relates to performance, technology, comfort and style. From there, we collaborate with the athlete to determine what they will wear.”
The Nike Athletes in the field at The Masters include Paul Casey, Kevin Chappell, Stewart Cink, Simon Dyson, Ross Fisher, Lucas Glover, Francesco Molinari, defending champion Charl Schwartzel and Tiger Woods – all will be wearing the newest styles from the 2012 Spring Apparel Collection. These athletes have been scripted with designs that match their style and attitude, utilizing spring’s variety of colors and patterns.
Schwartzel will wear the Tour Premium collection for the first two rounds and switch to the Tour Performance Collection for the weekend. On Saturday, he will wear the Modern Stripe polo in Prism Blue and the Modern Color Block Polo in Blackened Heather on Sunday to replicate the all-black look from his final round last year.
As part of the Nike Tour Performance line, Woods will wear bold colors, stripes and gradient patterns from the Tiger Woods Collection and bring the latest technology to his Sunday Red with the Nike Ultra Lite Polo (MSRP $90).
Highlights from the Nike Tour Performance line that will be seen at the Masters are the men’s Fractured Jacquard polo (MSRP $70), Stretch UV Stripe Polo (MSRP $70) and the Modern Color Block polo (MSRP $60) in eye-catching spring colors. These polos are constructed of Nike Dri-FIT with UV protection and added stretch to ease the golf swing.
Simon Dyson will be showcasing the Nike Sport Line for the entire week. Nike Golf’s new Sport line features bold and stylish designs with a slim fit. Highlighting the youthful style of Nike Sport, Dyson will be wearing four distinct looks, including the iconic Nike Sport Colorblock polo (MSRP $65).
To round out the athletes look at Augusta National, a limited edition Lunar Control shoe has been designed to commemorate The Masters tournament. This Nike Limited Edition Lunar Control shoe (MSRP $150) features premium full-grain waterproof leather enhanced with classic brogue details on the vamp and quarter. The Nike Lunarlon cushioning pops in green on the all-white shoe that also includes stealthy Nike Flywire technology. A patent leather Swoosh is outlined in detailed green stitching.
- posted by Scott Kramer